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April 18, 2021 at 7:12 am #1168ingehorowitzGuest
Lately you have been hearing a lot about targeted
To convert a major percentage of your site
visitors into buyers and maximize the return on your
advertising dollar you need to target your
advertising. But what is targeted advertising? To
gain insight you first need to answer the following
-Is your product gender related?
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-Is your product age related? (Toddlers, kids, teens,
young adults, the middle ages, elders)
-Which particular interest group will your product
appeal to most? (Home, entertainment, education,
personal, Health, small business, corporations etc.)
-Who will most likely buy your product?
parents, home based moms, nurses etc.)
If you have answered all the above questions, you will
realize that for instance if you are selling toddlers
toys, its a waste of your money and efforts to
advertise in business magazines. To be sure you might
make some sales if you advertise persistently but you
won’t get a good return on your investment.
So how do you go about targeted advertising.
a few online techniques which if done properly could
in fact explode your sales:
1.Get your site listed in the search engines for
2. Use your keywords on the search engines to find
sites of similar interest and exchange your links
3.Get involved in keyword bidding.
You can get best
results at website website .
4.Get involved in pay per click search engines. An
excellent resource on this website listed in directories related to your particular
interest. You can find directories of interest using
various search engines.
6.Search for ezines that relate to your target audience
You may use the following resources to
search for ezines.
website course you may participate in various discussion
forums of interest .This can be very time consuming.
You can search for the appropriate forum website in related classified sections of Yahoo,
MSN, AOL and Lycos